Given that the best part of last week has been spent hunting high and low for the fabled Cadbury’s Crème Egg Bar, we hadn’t really given a whole lot of thought to the Singles Reviews. Luckily, there’s not a whole lot to report on the new releases front this week...Milking their irksome album of its 77th single this week are Hard-Fi, with Better Do Better. Predictably, it’s Hard-Fi by numbers – a bellowed, awkwardly literal ode to a ho, desperately crying out for a fresh idea.
Next up is Danish newcomer Natasha Thomas, whose inane Avril-Ashlee-Hilary nothingness Skin Deep will have already
bothered your lugs thanks to its appearance on a Lacoste ad. Prior to doing our research, we actually thought it was a spot cream ad, which sort of made more sense. Oh well.In-bred, piketastic, Crimewatch-fodder, Lord Of All Chavs Shayne Ward has taken time out from visiting his ginormous gypsy family in prison to follow up the dreadful That’s My Goal with No Promises – still an insipid ballad with a distinct lack of balls, but a definite improvement. A far more contemporary track with a faint sniff of personality, it’s a step in the right direction. But a step off a balcony would be far more satisfactory.
Finally, Coldplay release the download-only The Hardest Part from their under-received, struggling LP X & Y. As with Hard-Fi’s effort (or lack of), it’s a conventional signature band tune, but pleasant enough if aided heavily by the barking video. As a result, it’s our Single of the Week by default – oh the shame of it.
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